Corporate culture is a solid foundation for an enterprise and an indispensable root. CEO of Binh Phu Pharmaceutical Company acknowledged the efforts, enthusiasm and consensus of the entire system to get results in recent times. However, there still exist many difficulties, challenges and disadvantages that need to be overcome.
With the orientation of “Multi-channel development – Growth N times”, the year 2023 marked many important milestones for Binh Phu when reaching out to the market, MT, GT, shop, E-commerce, import and export. (Need to deploy a retail showroom for precious medicinal products, traditional products of the company,…). In parallel with the strong development of traditional OTC channels. This is a transformation to improve competitiveness and flexibly adapt to market changes.